Comparison
lnk.boo vs Bio Sites
Bio Sites is Squarespace's link-in-bio tool. It's free, it's functional, and it really wants you to buy a Squarespace website. Here's how it compares to a tool that just wants to give you a beautiful page.
Free to build. $1.99 once for a custom URL.
Feature by feature
A dedicated link page vs a free add-on.
Free to build. No monthly billing.
The Squarespace question
Bio Sites exists because Squarespace wanted a presence in the link-in-bio market. It's a lead-gen tool. Give people a free link page, then show them how much better things could be on a real Squarespace site. That's the business model.
This isn't speculation. It's by design. The feature set is deliberately limited. Want better themes? Squarespace has those. Want analytics? Squarespace does that. Want forms? You know where this is going.
If you're already paying for Squarespace, Bio Sites makes sense as a bonus. But if you just want a link-in-bio page and nothing else, you're using a product that was never meant to be the final destination. The Squarespace overlap is strongest for photographers, small businesses, and Etsy sellers, who already have Squarespace in their stack.
What your page actually looks like
Bio Sites gives you a vertical list of links on a solid background. You can change the color, add a profile photo, pick from a handful of fonts. It's clean enough but unremarkable. Every Bio Sites page looks roughly the same.
lnk.boo has two layout options. Classic (a polished vertical list) or bento grid (tiles of different sizes arranged like a visual portfolio). Add images, quotes, stat counters, maps, headings, dividers, not just links. Pick from 10+ themes, all dark by default (92% of creators pick dark mode anyway).
The difference shows when someone taps your bio link. One page says "I set this up in thirty seconds and haven't thought about it since." The other says "this is my space."
On price
Bio Sites is free. That's a real advantage if your budget is literally zero. You get a working link page at no cost, though the analytics on the free plan are thin; the free link in bio with analytics breakdown compares what each tool's free tier actually shows you.
lnk.boo is also free. Your page sits at a random URL like lnk.boo/page-a1b2c3d4 on the free tier; a custom URL at lnk.boo/yourname is a one-time $1.99. No subscription, no annual renewal. The one-time vs subscription comparison walks through what that single payment looks like next to the recurring tools, and the custom-domain comparison covers the Squarespace-plan path Bio Sites pushes you down if you want your own domain on it.
The question isn't really about money at this price point. Both tools have free tiers. It's about whether you want a basic link list or a page that actually represents you. The custom URL upgrade on lnk.boo is less than the coffee you drank while reading this.
When Bio Sites is the right pick
You already pay for Squarespace and want your link page tied to the same ecosystem. Or you genuinely need a zero-cost link list and don't care about design or analytics. Bio Sites handles that fine.
For everyone else (creators who want bento grids, beautiful themes, rich content, and a page that doesn't feel like an afterthought), lnk.boo is free and takes two minutes to set up. A custom URL is $1.99 once if you want one.
1,000+
creators already use lnk.boo
70,000+ link clicks. Running since 2021 as linkbun.io
Questions people ask
Is Bio Sites really free?
Yes, Bio Sites is free to use. You get a biosites.com subdomain and basic link-in-bio features. No Squarespace subscription required to use it. That said, it's built into the Squarespace ecosystem and connecting a paid Squarespace plan unlocks automatic style sync.
What does lnk.boo have that Bio Sites doesn't?
Bento grid layouts, polished dark-first themes, rich content blocks (images, quotes, stats, maps), and link click tracking. Bio Sites is a vertical list of links with basic customization. lnk.boo is a visual page, the kind you'd actually want to show people.
Why pick lnk.boo when Bio Sites is free?
Both have free tiers. Bio Sites is free but limited: few themes, no grid layouts, no analytics, no rich content. lnk.boo's free tier covers all of that with no restrictions and no upsell. The only paid step on lnk.boo is a custom URL at lnk.boo/yourname, which is $1.99 once. It depends on whether you want a basic link list or a page that looks like yours.
Can I use Bio Sites without Squarespace?
You can sign up for Bio Sites without a Squarespace plan. It works as a standalone tool. But the feature set is thin on its own, and the product regularly promotes Squarespace plans as the way to get more functionality.
Does Bio Sites have analytics?
Bio Sites has limited analytics. lnk.boo tracks link clicks across your page (70,000+ clicks tracked across the platform), so you can see what your visitors actually tap on.
Which is better for creators?
If you want a free link list and don't mind basic design options, Bio Sites works. If you care about how your page looks (bento grids, beautiful themes, image tiles), lnk.boo covers all of that for free. A custom URL is a one-time $1.99 if you want one.
Your page, not theirs
Bento grids. Beautiful themes. No upsell. Two minutes.
Free to build. $1.99 once for a custom URL.